Deputy General Manager - Marketing

Job Description

• We are looking for a senior marketing professional to drive the entire marketing for the portfolio of certificate programs in the domestic market. The role reports in to the CMO
• In Great Learning, all marketing leaders co-own the revenue targets, and this person will also have a shared responsibility of delivering revenue numbers per the annual plan. The role requires a seasoned digital marketing professional (~10 yrs work experience) who has years of hands-on experience in lead generation from across platforms like search, Facebook, Youtube, display etc. Additionally, high impact experience in at least 1-2 areas like content marketing, CRM/marketing automation, scaling lead gen and business via video channels and content marketing, etc. will be valuable.
• Candiadates with in-depth knowledge of Webengage will be preferred
• We are looking for a well-rounded digital marketing professional - not a lead-gen expert, as we have several of those in our team already.
• This individual must have managed teams (atleast 5 ppl) and be good at working with cross-functional teams (sales, product, creative teams). Ability to work with other stakeholders is critical for success.
• We are looking for someone who is an innovator at heart and is actively looking to solve larger business problems. This is crucial for success in a company like Great Learning, as we dont work in silos but take on a much larger ownership at senior levels. In a nutshell - a functional expert, but also a business oriented leader.

Qualifications

• MBA from a reputable institution
• Significant work experience in the digital consumer space. Preferred industries - fin-tech (including online insurance), foodtech, e-comm etc
• Excellent written and oral communication skills
• Proven team management skills - must be a good mentor to the high-quality talent we have at junior levels
• Analytical background and an eye for detail - we work with top global universities which have very strict guidelines that cannot be violated
• Proven track record of having taken high impact projects to completion which reflect in business metrics like reduction of mktg costs, better conversions and increased revenue, newer lines of revenue etc. And as a result of these, the person should have seen growth/recognition within the same organization.