National Sales Head (cosmetic industry)

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Key Responsibilities 1\. Premium Sales Strategy \& Expansion * Build and execute a national sales roadmap aligned with premium positioning * Scale revenue across Modern Trade, Select General Trade, and Assisted Channels * Drive category growth for hero products (Sunscreen Serum, Hydration/Actives range) \_\_\_\_\_\_\_\_\_\_\_\_\_\_ 2\. Distribution Building (Quality over Quantity) * Develop a curated distribution network (premium pharmacies, beauty stores, dermat clinics, salons) * Appoint and manage high\-quality super stockists \& distributors * Ensure controlled expansion to maintain brand exclusivity \_\_\_\_\_\_\_\_\_\_\_\_\_\_ 3\. Key Account Management (Critical Focus) * Lead relationships with key partners like o Nykaa o Reliance Retail o Amazon * Drive visibility, placement, and performance marketing alignment * Negotiate premium shelf space, campaigns, and launches \_\_\_\_\_\_\_\_\_\_\_\_\_\_ 4\. Omni\-Channel Integration * Align offline strategy with D2C growth * Support quick commerce \& assisted selling channels * Ensure consistent pricing, branding, and consumer experience across platforms \_\_\_\_\_\_\_\_\_\_\_\_\_\_ 5\. Team Building \& Leadership * Hire, lead, and scale a lean, high\-performance sales team * Manage Regional / Area Managers with strong KPI ownership * Build a culture of ownership, agility, and accountability \_\_\_\_\_\_\_\_\_\_\_\_\_\_ 6\. Brand\-Led Execution at Retail * Ensure luxury visibility standards across all retail touchpoints * Implement in\-store storytelling, testers, and consultant training * Drive consumer experience, not just sales \_\_\_\_\_\_\_\_\_\_\_\_\_\_ 7\. Market Intelligence \& Product Feedback * Track trends in active\-based skincare, sunscreen, and derm\-led categories * Monitor competitors like Minimalist, Derma Co, etc. * Provide real\-time insights for product innovation \& pricing strategy \_\_\_\_\_\_\_\_\_\_\_\_\_\_ 8\. Forecasting \& Supply Coordination * Drive accurate demand planning for fast\-moving SKUs * Work closely with supply chain to maintain lean but efficient inventory * Avoid stock\-outs on hero SKUs \_\_\_\_\_\_\_\_\_\_\_\_\_\_ Key Requirements Experience * 8–12 years in premium cosmetics / skincare / D2C\-led brands * Proven experience in scaling modern trade \+ selective offline distribution \_\_\_\_\_\_\_\_\_\_\_\_\_\_ Must\-Have Skills * Strong understanding of premium beauty retail \& consumer behavior * Experience with Nykaa, Amazon, and modern trade ecosystems * Ability to balance brand building \+ revenue delivery * Strong negotiation and stakeholder management skills \_\_\_\_\_\_\_\_\_\_\_\_\_\_ Preferred * Experience in serums, actives, or dermatology\-led skincare * Prior exposure to fast\-growing startup or D2C brands * MBA (Sales/Marketing) preferred \_\_\_\_\_\_\_\_\_\_\_\_\_\_ KPIs / Success Metrics * Revenue growth (with premium margin protection) * Expansion in high\-quality retail doors (not just volume) * Key account performance (Nykaa, Amazon, etc.) * Hero SKU growth (Sunscreen Serum, Actives range) * Brand visibility \& retail experience scores \_\_\_\_\_\_\_\_\_\_\_\_\_\_ What Makes This Role Unique * Opportunity to build offline presence from the ground up * Work directly with founders on strategy \& expansion * Shape one of India’s next premium skincare brands Pay: ₹45,000\.00 \- ₹80,000\.00 per month Benefits: * Commuter assistance * Leave encashment * Provident Fund Work Location: In person