Performance Marketing Specialist – ( 3 to 7 years )

Performance Marketing Specialist – AIMLEAP (WFH)

Experience: 3–7 Years
Location: Remote / Bengaluru
Mode of Engagement: Full-time
Number of Positions: 2
Industry: Artificial Intelligence / SaaS / AI Products & Services
Notice Period: Immediate

What are we looking for

• 3–7 years of hands-on experience in performance marketing, paid media, or digital advertising — preferably within a technology, SaaS, or AI-adjacent context
• Proven track record managing LinkedIn Ads, Google Ads etc.
• Deep understanding of B2B demand generation, lead generation funnels, and ABM (Account-Based Marketing)
• Strong analytical mindset with the ability to interpret campaign data, attribution models, and conversion metrics
• Experience with marketing automation platforms (HubSpot, Marketo, or similar) and CRM integrations
• Familiarity with AI-powered ad tools (Performance Max, LinkedIn’s Predictive Audiences, Smart Bidding) and a willingness to push them further
• Comfort using AI tools (ChatGPT, Claude, Jasper, Persado) to accelerate creative testing and copy iteration
• Ability to independently own full-funnel campaign execution in a fast-moving, product-launch environment

Responsibilities

• Plan, launch, and optimise LinkedIn Ads, Google Search, Display, YouTube, and Meta Ads campaigns aligned to AIMLEAP’s AI product and services pipeline
• Own the monthly campaign calendar aligned to AIMLEAP’s product roadmap, market moments, and SEO priorities.
• Develop full-funnel campaign architectures — from awareness to demo request — targeting enterprise buyers, technology decision-makers, and innovation leaders
• Manage end-to-end campaign operations: audience building, creative briefing, copy writing, bid strategy, budget allocation, and landing page alignment
• Execute A/B and multivariate tests across ad creative, copy, CTAs, and landing pages; iterate rapidly based on performance signals
• Set up and manage retargeting and remarketing campaigns across platforms to maximise conversion from high-intent audiences
• Leverage AI-native ad features — Google’s Performance Max, LinkedIn Predictive Audiences, Meta Advantage+ — to drive efficiency at scale
• Use AI tools and LLMs to accelerate creative variation testing, ad copy generation, and audience hypothesis development
• Own campaign performance reporting — weekly snapshots, monthly deep-dives, and quarterly strategic reviews for leadership
• Implement and manage conversion tracking, UTM frameworks, and attribution models (first-touch, last-touch, data-driven) across all paid channels
• Collaborate with sales and SDR teams to align paid campaigns with outbound sequences and ensure seamless lead handoff

Qualifications

• 3–7 years of experience as a Performance Marketing Manager, Paid Media Specialist, or Growth Marketer in a technology or AI-adjacent environment
• Certified or proficient in Google Ads, LinkedIn Marketing Solutions, and Meta Blueprint (certifications a plus, not mandatory)
• Hands-on expertise with Google Analytics 4, LinkedIn Campaign Manager, Meta Ads Manager, and at least one marketing automation platform
• Proven fluency with AI advertising tools and LLM-assisted creative workflows in a professional marketing context
• Strong analytical and data storytelling skills — comfort navigating both campaign metrics and business impact narratives
• Excellent written English: experience marketing to global AI, SaaS, or enterprise technology audiences is a strong plus

Pay: ₹30,000.53 - ₹50,000.66 per month

Benefits:

• Work from home

Application Question(s):

• years of experience do you have in Performance Marketing / Paid Media (LinkedIn Ads, Google Ads, Meta Ads)?
• years of experience do you have working on B2B demand generation, lead funnels, and ABM?
• years of experience do you have managing full-funnel campaigns (awareness to conversion)?
• years of experience do you have working with Marketing Automation platforms (HubSpot, Marketo, CRM integrations)?
• years of experience do you have using AI-powered ad tools (Performance Max, Smart Bidding, Predictive Audiences)?
• years of experience do you have using AI tools (ChatGPT, Claude, Jasper, etc.) for marketing workflows?
• years of experience do you have performing campaign analytics, attribution modeling, and conversion tracking?
• years of experience do you have working in SaaS / AI / product-based companies?
• Notice period (days)
• Current CTC (monthly)

Work Location: Remote