Sr. Paid Marketing Analyst

Original Post

**Sr. Paid Marketing Analyst** **Full\-time \| On\-site \| 3\+ years​ \| Pune, Maharashtra​** **Send your resume to: pratiksha.j@gomogroup.com** **Or apply via: https://www.gomogroup.com/en/career/** **WHY CHOOSE GO MO?** We are an award\-winning international digital pull\-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive: * Extensive Growth Opportunities * International Exposure * Training Programs * Mentorship **OUR OFFERINGS** * Pull Marketing (SEO) * Google Ads * Web Development * UI / UX Design * Demand Generation Our client portfolio includes 100\+ leading European companies **OUR OFFICES:** WeWork Raheja Woods, Kalyani Nagar \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ **SCOPE OF WORK:** **Research and Analysis:** * Stay ahead of platform updates and trends; integrate innovations into strategy * Drive keyword strategy and restructure accounts to unlock scalable growth * Lead cross\-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI * Analyze and interpret conversion and attribution data to deriveactionable strategic insights * Ability to create strategies and budget forecasts **Communication:** * Coordinate with team Sweden on project performance, timelines and results to design growth\-driven strategies * Partner with internal teams to address performance challenges * Deliver projects on time, meeting weekly and monthly deadlines **Strategy \& Execution:** * Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization * Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads * Take ownership of campaigns end\-to\-end to ensure KPIs and Goals are met * Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability **Reporting** * Create performance reports using Google Slides/other dashboards, and review them with clients * Present key strategies and insights to Client Success Managers and clients * Consider key performance metrics such as CPC, CTR, CPA, \& ROAS for creating and conveying detailed inferences in monthly, quarterly \& yearly reports \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ **MANDATORY REQUIREMENTS** * Minimum 2 experience hands on experience with Google Ads * Strong domain expertise in paid media, including strategy, execution, and analytics * Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision\-making * Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking * Excellent written and verbal communication skills in English * Bachelor's degree in any field; a Master’s degree is a plus **HANDS ON EXPERIENCE** * Google Ads, LinkedIn Ads, Bing/Microsoft Ads * Google Tag Manager (GTM), GA4, Looker Studio * Strong understanding of performance marketing principles, bidding * strategies, and attribution models * Proven track record in driving successful PPC and paid search campaigns * Experience in dealing directly with clients * Effective communication and reporting skills * Good experience in managing medium to large\-sized budgets * Strong analytical skills and should be good with numbers * Should have a data driven approach to work **PREFERRED ATTRIBUTES** * Experience in LinkedIn Ads * Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT * Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc * Residing in/ willing to relocate to Pune * Experience with delivery management or people management Job Types: Full\-time, Permanent Pay: ₹70,000\.00 \- ₹80,000\.00 per month Benefits: * Health insurance * Leave encashment * Provident Fund Experience: * Google Ads: 2 years (Required) Location: * Kalyani Nagar, Pune, Maharashtra (Preferred) Work Location: In person