Digital Marketing Specialist

Original Post

**Job Title**: Digital Marketing Specialist (AI\-Driven) **Location:** Janakpuri ,New Delhi **Experience:** 2–6 years Employment **Type:** Full\-time **Company \-** Star Infomatic **Job Overview** We are seeking an innovative and data\-driven Digital Marketing professional with hands\-on experience in AI\-powered marketing tools and strategies. The candidate will be responsible for planning, executing, and optimizing digital campaigns while leveraging AI to enhance performance, automation, personalization, and insights. **Key Responsibilities** * Plan and execute multi\-channel digital marketing campaigns (SEO, SEM, social media, email, display ads) * Leverage AI tools for content creation, campaign optimization, and audience targeting * Manage and optimize paid campaigns (Google Ads, Meta Ads, programmatic platforms) * Use AI\-driven analytics to track performance, predict trends, and improve ROI * Implement marketing automation workflows (email, lead nurturing, customer journeys) * Conduct keyword research and SEO optimization using AI\-based tools * Create personalized user experiences using AI (recommendations, segmentation, targeting) * Analyze customer data and behavior using AI/ML tools for insights and decision\-making * Collaborate with content, design, and tech teams to execute AI\-enhanced campaigns * Stay updated with the latest trends in AI, marketing automation, and digital transformation **Required Skills \& Qualifications** * Bachelor’s degree in Marketing, Business, or related field * Proven experience in digital marketing campaigns and tools * Hands\-on experience with AI tools (e.g., ChatGPT, Jasper, automation platforms, AI analytics tools) * Strong understanding of SEO, SEM, PPC, and social media marketing * Familiarity with Google Analytics, Google Ads, and marketing dashboards * Analytical mindset with ability to interpret data and generate insights * Excellent communication and content creation skills Job Type: Full\-time Pay: ₹20,000\.00 \- ₹35,000\.00 per month Work Location: In person