Content, Social Media, PR & Events Manager

Original Post

**About the Role** We’re looking for a high\-ownership, hands\-on **Content, Social Media, and PR Manager** to own our brand presence across platforms and public channels. This is a high\-impact role at the intersection of **content strategy, social growth, founder branding, media relations, and offline visibility**. This role focuses on investor education, since we are an **investment product**, so creativity, storytelling, and credibility matter. The role demands strong narrative thinking, financial literacy, experimentation\-led growth, and smart use of AI to move faster and better. **Core Responsibilities****1\. Social Media \& Video Content Growth (Primary Responsibility)** You will own and grow **LinkedIn, Instagram, WhatsApp Channel \& YouTube** as key acquisition and brand channels.* + Have **hands\-on experience growing social channels**, especially LinkedIn and Instagram (YouTube and WhatsApp channel we will figure out together) + Conceptualize and **write scripts for short\- and long\-form explainer videos, investor education videos, and more** + Strong understanding of: + Hooks, retention/hold rate, CTAs + Platform algorithms and content distribution + Testing formats, angles, thumbnails, captions, and posting cadence + (Good to have) Comfortable **being in front of the camera** to explain: + Market updates + Investment themes + Product and thought leadership narratives + Analyze content performance and continuously iterate based on insights **2\. Brand Content (Primary Responsibility)*** + Write, edit, and optimize: + Blogs + Newsletters + LinkedIn/IG posts (static \& carousels) + Decks for sales teams and webinars + Ad copies (Google and Meta) + **Write and/or review LinkedIn posts for founders** + Maintain a consistent founder voice while aligning with brand positioning + Translate complex financial concepts into clear, engaging content **3\. PR \& Media Relations (Core Responsibility)*** + Build and maintain relationships with **financial and business journalists** + Create and manage a **PR pipeline**, including: + Story angles + Founder commentary + Market and data\-led narratives + Coordinate press coverage across digital and print publications + Work closely with leadership on media strategy and long\-term visibility **Additional Responsibilities** **4\. Content Production \& Shoots*** + Manage end\-to\-end **in\-house content production** + Briefing videographers/editors + Planning shoot calendars + Ensuring timely delivery and quality control + Coordinate freelancers or agencies when required **5\. Events \& Offline Presence*** + Plan and execute events, including: + Industry meetups + Investor or partner events + Panel discussions + Handle: + Outreach and invites + Vendor, speaker, and venue negotiations + Guest lists, promotion, and post\-event coverage + Ensure alignment between events, content, and PR narratives **AI \& Tools Proficiency (Strong Plus)** You’ll be expected to **work closely with AI tools** to speed up ideation, content creation, and editing \- while applying strong human judgment and brand sensibility.* + Comfortable using **AI tools like Gemini and Claude** for: + Content ideation + Drafting and refining scripts, blogs, newsletters, decks + Editing and optimizing copy + Familiarity with **design and editing tools** such as: + **Canva** + **CapCut / InShot** + Ability to combine AI outputs with original thinking, compliance awareness, and brand tone **What We’re Looking For*** + **4–6 years of experience** in content, social media, brand, or PR roles + Preferably from: + Social teams at agencies handling **BFSI or fintech clients** + Content/social teams within **BFSI, fintech, or investment brands** + Understanding of or a demonstrated ability to learn quickly: + Financial markets or + Compliance\-aware communication + Comfortable balancing strategy with execution + Curious, experimental, and outcome\-driven **Important Context*** + This is an **investment product** + There is **no physical product** to shoot or showcase + Trust, clarity, and thought leadership matter more than gimmicks **How to Apply** Please share:* + **Your portfolio of work** + Clear mention of **your role and contribution** in the channels or brands showcased