Original Post
We are seeking a results\-driven Social Media Expert specializing in Meta (Facebook ,Linkedin \& Instagram) paid advertising. The ideal candidate will be responsible for planning, executing, and optimizing high\-performing ad campaigns to drive brand awareness, lead generation, and conversions. **Key Responsibilities:** * Plan, create, and manage paid advertising campaigns on Meta platforms (Facebook,LinkedIn \& Instagram) * Develop campaign strategies aligned with business goals (leads, sales, engagement) * Conduct audience research, targeting, and segmentation * Set up and manage Meta Ads Manager, including pixel tracking and conversion events * Monitor campaign performance and optimize based on KPIs (CTR, CPC, ROAS, conversions) * Perform A/B testing on creatives, ad copies, and landing pages * Collaborate with design and content teams for ad creatives * Manage ad budgets effectively and ensure maximum ROI * Generate weekly/monthly performance reports with actionable insights * Stay updated with latest Meta advertising trends, policies, and algorithm changes * Develop and execute **organic social media strategies** to increase brand visibility * Manage and optimize company profiles on platforms like Instagram, Facebook, LinkedIn, Twitter, and YouTube * Create engaging content including posts, reels, stories, and captions * Plan and maintain a **content calendar** aligned with marketing goals * Monitor trends, hashtags, and competitor activities **Required Skills \& Qualifications:** * Proven experience in Meta Ads (Facebook \& Instagram Ads) * Strong understanding of Ads Manager, Business Manager, and Pixel setup * Knowledge of audience targeting, retargeting, and lookalike audiences * Experience in campaign optimization and performance analysis * Familiarity with tools like Google Analytics, Meta Insights, etc. * Strong analytical and problem\-solving skills * Strong understanding of **organic social media growth techniques** * Excellent content writing and communication skills * Knowledge of social media algorithms and trends * Excellent communication and reporting skills **Preferred Qualifications:** 1\. Bachelor’s degree in Marketing, Communications, or related field 2\. Proven experience managing social media accounts organically 3\. Portfolio or examples of successful organic growth campaigns **Location: Janakpuri South (Delhi)** **Experience: 6Months\-1 Year** **Employment Type:** Full\-Time Immediate joiners preferred, but feel free to share your resume along with your notice period. **Apply Here** https://docs.google.com/forms/d/e/1FAIpQLSdxsei4C\_NPVnfZXjuSzZ\-BRapEpqLra0XOVh9yde0DJnIoSg/viewform **Interested candidates may send their resume to given mail id shruti\[dot]emuaj\[at]gmail\[dot]com or call on 9811762343\.** Pay: ₹18,000\.00 \- ₹22,649\.68 per month Work Location: In person
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