Manager - Corporate Communications

Job Title: Manager – Strategy & Marketing Development
Department: Strategy & Marketing
Location: [Insert Location]
Reporting To: Management / Director
Years Exp: 3-5 Years
LPA: 3LPA to 6 LPA
Role Objective

To lead and manage the company’s strategic marketing, brand development, and corporate communications initiatives while supporting business growth through lead generation, market intelligence, and cross-functional coordination.

Key Responsibilities1. Strategy & Business Development

• Drive overall strategy and marketing development activities for the organization.
• Identify and evaluate new business opportunities aligned with long-term growth plans.
• Build data-driven and scenario-based models to assess business impact and strategic initiatives.
• Support branches with analytical insights and strategic inputs.
• Track market trends, competitor activities, and industry developments.

2. Sales Support & Lead Management

• Handle enquiries and coordinate with internal teams to convert leads into business.
• Share sales materials, presentations, and proposals with prospective clients.
• Generate business through project report magazines and outreach campaigns.

3. Marketing & Brand Development

• Develop, design, and maintain:
• Company Profile
• Brochures & Marketing Literature
• Sales Kits
• Corporate Presentations
• Website Content
• Execute branding, advertising, and PR activities.
• Enhance brand visibility and awareness in the market.

4. Digital Marketing & Communications

• Manage:
• SEO / SMM / SMO strategies
• Website updates and performance tracking
• Google Analytics and campaign insights
• Email marketing, newsletters, and product campaigns
• Execute online PR and social media initiatives.

5. Corporate Communication & PR

• Handle media relations, including press releases and press conferences.
• Ensure effective internal and external communication strategies.
• Build and maintain strategic relationships and partnerships.

6. Event Management

• Plan and execute corporate events, exhibitions, FM meets, and industry engagements.
• Manage the complete lifecycle of events, from planning to execution and reporting.

7. Database & Coordination

• Develop and maintain robust client and market databases.
• Coordinate with branches for:
• Sales kits
• Visiting cards
• Catalogs and stationery
• Ensure smooth cross-functional collaboration.

8. Training & Development

• Conduct sessions on:
• Professional etiquette
• Behavioral skills
• Process improvements

Key Performance Indicators (KPIs)

• Strategic Corporate Communications effectiveness
• Marketing & Brand Development impact
• Internal Communication efficiency
• Brand positioning and visibility
• Media Relations & PR outcomes
• Event execution success
• Digital marketing performance (SEO, SMM, campaigns, analytics)

Desired Skills & Competencies

• Strong analytical, problem-solving, and strategic thinking skills
• Excellent written and verbal communication
• High level of creativity and conceptualization ability
• Strong PR, networking, and relationship management skills
• Result-oriented with strong execution capability
• Commercial acumen with negotiation skills
• Ability to work independently with integrity and ownership
• Energetic personality with a positive and proactive approach
• Awareness of market trends, regulatory changes, and best practices
• Experience in closing business deals and opportunity management

Qualification & Experience

• Graduate / Postgraduate in Marketing, Business Administration, or related field
• Relevant experience in Strategy, Marketing, Branding, or Business Development

Pay: ₹300,000.00 - ₹600,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Work Location: In person