Performance Marketing Associate (Founder's Office)

Performance Marketing Associate (Founders’ Office)

You'll be working closely with the founder and will be spearheading brand's performance marketing efforts across various channels including Meta, Google, Amazon, Flipkart and quick-commerce channels. The role will include:

• Managing ad accounts across different channels: You will be managing our ads accounts for Meta, Google, and Amazon, as well as, be in regular touch with the POCs of each of these accounts.
• Working with our performance marketing partners to improve ad performance: You will be working regularly with our PM partners to understand what’s going right and what’s going wrong, strategize new campaigns, collect insights, and implement new strategies to improve ROAS.
• Working with our creative team to develop new creatives for each creative cycle: You will work closely with our creative teams to get content right. This includes both static and video content. You will also be working with the founder on production of performance marketing content.
• Crunching data: data drives everything for us. We require candidates who can apply excel skills to collect data, generate stats, and glean insights from them. Data analyses include cohort analyses, analyses on retention, and product level analyses.

(The bare minimum) qualifications.

• Bachelor's degree.
• 3+ years in performance marketing.
• Excel skills.
• Knowledge of Meta and Google ads platforms.

Traits we value.

• A Data Geek. If you look at data for answers, this is the right job for you. We are looking for someone who can understand what’s the right data to collect, how often to collect it, how to prepare statistics on it and what insights to draw from it.
• Creative Thinking. You will be required to think of unconventional solutions for problems we have. We’re solving big, fuzzy problems and we’re looking for unconventional thinkers to help solve different parts of these problems.
• Hustler. We are a team of hustlers, and we are looking to grow the team with people who have a go-getter mentality for the goals they set.
• A Keen Learner. We’re looking for people who are willing to learn new hard and soft skills on the job. A new company offers many challenges and opportunities, and each presents you with a steep learning curve. We are looking for a candidate who embraces the learning process.
• Agility and Adaptability. As we launch in the market, our operations will be nimble and you will be required to adapt to changing consumer behaviour, new market trends and pivoting product strategies. You will also be required to get your hands dirty. It could mean learning how to use an AI video app to get a video creative made or editing a reel on inshot yourself.
• An interest in health and fitness. We are building a team of healthcare geeks and an interest in the latest trends in nutrition, health, longevity, and healthy ageing is preferred (though not required).

Job Type: Full-time

Work Location: In person