Performance Marketing Specialist

About the Role

We are seeking a highly skilled Performance Marketing Specialist with experience in the fashion industry to manage and scale paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads platforms. The ideal candidate understands fashion consumer behavior, trends, and how to drive revenue through data-driven marketing strategies.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Performance Max)
• Develop high-performing campaigns tailored to fashion & apparel audiences
• Manage product-based campaigns including catalog ads, retargeting, and seasonal promotions
• Analyze key performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates
• Conduct A/B testing on creatives, ad copy, offers, and landing pages
• Optimize campaign budgets to maximize ROI and scale profitable campaigns
• Collaborate with creative teams on fashion-focused ad creatives (visuals, reels, collections, drops)
• Track performance using tools like Google Analytics, Meta Ads Manager, and conversion tracking systems
• Stay updated on fashion trends, seasonal demand, and platform algorithm changes

Requirements

• Proven experience managing Meta Ads and Google Ads campaigns for fashion or e-commerce brands
• Strong understanding of fashion marketing trends, audience segmentation, and buying behavior
• Hands-on experience with Google Analytics, Google Tag Manager, and conversion tracking
• Experience running catalog ads, dynamic ads, and retargeting campaigns
• Ability to analyze data and optimize campaigns for performance and scale
• Strong communication and reporting skills

Preferred Qualifications

• Experience working with D2C fashion brands or online apparel stores
• Certifications in Google Ads and/or Meta Blueprint
• Knowledge of CRO (Conversion Rate Optimization) and landing page optimization
• Familiarity with Shopify or other e-commerce platforms

What We Offer

• Competitive salary
• Opportunity to work with a growing fashion brand
• Creative and fast-paced work environment

How to Apply

Interested candidates can apply by sending their resume and portfolio (including campaign results) to admin@auance.com.

We’re looking for someone who understands fashion—and knows how to turn trends into revenue.

Job Type: Freelance
Contract length: 1 month

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits:

• Work from home

Work Location: Remote