Head of Sales & Business Development

Sales Head / Business Head – Revenue (FMCG / Organic Products)

Location: Pune, Maharashtra
Experience Required: 15–17 Years
Reporting To: Managing Director / CEO
Minimum 7+ years of recent experience in the FMCG Industry.

About the Role

We are seeking a highly experienced and result-oriented Sales Head with a proven track record in driving large-scale FMCG operations. The ideal candidate will spearhead the company’s sales strategy, expand distribution networks, and ensure consistent revenue growth across domestic and international markets.

Key Responsibilities

• Revenue Ownership (Non-Negotiable): Drive weekly, monthly, quarterly, and annual revenue targets with strict accountability, while owning channel-wise performance across GT/Distributors, Institutional/B2B, Modern Trade, E-commerce & Quick Commerce, Franchise/WEN/MLM, and Exports.
• Manage and strengthen the network of channel partners, including super stockists and distributors across regions, in alignment with predefined business guidelines and policies
• Strategically execute market expansion in both general and modern trade channels to enhance market share and visibility across product line
• Oversee and build a strong sales network across all product lines, ensuring optimum coverage and effective sales penetration.
• Mentor and lead the sales team to drive consistent revenue generation across Pan India.
• Develop and strengthen the company’s presence in e-commerce and online marketplaces and Quick Commerce.
• Collaborate closely with the Marketing team to plan and execute promotional campaigns, BTL activities, and trade marketing initiatives for maximum impact.
• Identify and explore export opportunities to expand the brand’s international footprint and increase revenue streams.
• Monitor competitor activities and market dynamics; ensure that every field visit captures insights on pricing, promotions, and new product introductions for analysis and reporting, Along with competitors product improvement
• Leverage franchise knowledge for retail and café outlet expansion, enhancing brand accessibility and customer engagement.
• Coordinate with Finance and Supply Chain teams to ensure timely inventory movement, dispatch, and payment collections.
• Maintain strict adherence to company policies, brand standards, and compliance norms.

Key Requirements

• MBA in Sales or Marketing (mandatory).
• 15–17 years of experience in the Food Manufacturing Industry, with expertise in organic product lines.
• Minimum 3 years of proven leadership in managing Pan-India sales operations.
• Demonstrated ability to achieve ₹5 Crore+ monthly revenue in previous roles.
• Strong network and relationship-building skills within the FMCG and food industry
• Deep knowledge of channel sales, modern trade, retail franchise operations, and export management.
• Strong analytical skills to evaluate market trends, competitor strategies, and customer insights.
• Excellent leadership, negotiation, self motivated and decision-making abilities.
• Proficiency in MS Office, CRM, and reporting tools.
• Willingness to travel extensively across domestic and international territories.

Success Metrics (Strict Performance Evaluation)

The Sales Head will be evaluated based on the following clearly defined and non-negotiable performance metrics:

· Revenue Growth (%)
Consistent month-on-month and quarter-on-quarter revenue growth aligned with business targets.

· Channel-Wise Contribution
Balanced revenue contribution across GT, MT, E-commerce, Quick Commerce, B2B, Franchise, and Export channels.

· Distribution Expansion (Numeric Reach)
Increase in number of active distributors, retailers, and overall market coverage across Tier 1, 2, and 3 cities.

· Conversion Rates
Efficiency in converting leads into orders and improving overall sales funnel performance.

· Secondary Sales Movement
Strong off-take from distributors to retailers ensuring product movement and avoiding stock stagnation.

· Repeat Business (%)
Growth in repeat orders from distributors, retailers, and B2B clients indicating strong product acceptance and relationship management.

· Market Share Growth
Expansion of brand presence and measurable increase in market share within key categories and regions.

· Team Performance Metrics
Performance of regional and zonal sales teams based on target achievement, productivity, and accountability.

Core Values – Zesty Vibe
At Zesty Vibe, we believe that strong values drive strong performance. We are looking for leaders who embody the following core principles:

· Accountability – Taking full responsibility for outcomes, commitments, and results without excuses.

· Responsibility – Demonstrating reliability and ownership in every task, ensuring consistent delivery and quality.

· Ownership – Thinking and acting like a business owner; proactively solving problems and driving initiatives independently.

· Integrity – Maintaining honesty, transparency, and ethical practices in all professional dealings.

· Result Orientation – Focused on achieving measurable outcomes and delivering business impact.

· Collaboration – Working effectively with cross-functional teams to achieve common business objectives.

· Customer-Centric Approach – Keeping the customer at the heart of every decision and strategy.

Mindset Requirements (Most Critical)

At Zesty Vibe, we believe that mindset defines performance. This role demands a high level of ownership, resilience, and execution excellence.

We Are NOT Looking For:

· Leaders who operate within a comfort zone and avoid challenges or accountability.

· Managers who rely on excuses rather than delivering results.

· Individuals with a limiting mindset such as:
“The market is slow”
“The company is new”
“This cannot be done”

· Professionals who depend on external factors instead of taking ownership of outcomes.

We Are Looking For:

· Owners – Individuals who take complete responsibility for business outcomes and think like entrepreneurs.

· Builders – Professionals who can create systems, processes, and scalable growth engines from the ground up.

· Problem Solvers – Leaders who proactively identify challenges and convert them into actionable solutions.

· High Accountability Leaders – Individuals who consistently deliver on commitments and hold themselves and their teams responsible for results.

· Execution-Focused Professionals – People who prioritize action, speed, and measurable outcomes over planning without delivery.

· Resilient Performers – Leaders who thrive in dynamic environments and persist despite obstacles or setbacks.

Compensation

· Competitive fixed salary aligned with industry standards.

· Performance-linked incentives based on revenue growth, brand performance, and KPI achievement.

· Travel Allowance (TA) and Daily Allowance (DA) for all official travel as per policy.

· Opportunities for international travel for exhibitions, market expansion, and business development.

· Career growth opportunities with leadership exposure in a fast-growing brand.

· Dynamic work environment with high ownership and decision-making authority.

Pay: ₹1,000,000.00 - ₹1,500,000.00 per year

Benefits:

• Provident Fund

Work Location: In person