Performance Marketing Manager

Job Title: Performance Marketing Manager (App Install Campaigns)

Company: ChatSpark
Location: Remote
Experience: 2–5 Years

Role Overview:
ChatSpark is looking for a performance-focused marketer with strong expertise in app install campaigns. This role requires someone who can independently manage user acquisition, optimize campaigns at scale, and drive measurable growth through data-backed decisions.

Key Responsibilities:

• Plan, execute, and scale app install campaigns across Google Ads (UAC), Meta Ads, and other paid channels
• Optimize campaigns to achieve efficient CPI/CAC and maximize ROI
• Conduct audience targeting, segmentation, and continuous A/B testing
• Monitor performance daily and take data-driven optimization decisions
• Work with attribution tools (AppsFlyer, Adjust, Firebase, etc.) to track installs and user journeys
• Analyze campaign funnels to identify drop-offs and improve conversion rates
• Collaborate with creative and product teams to enhance ad creatives and user experience
• Prepare performance reports with clear insights and actionable recommendations

Required Skills:

• Proven hands-on experience with app install campaigns
• Strong understanding of attribution models and MMP tools
• Experience in scaling campaigns while maintaining cost efficiency
• Strong analytical skills with proficiency in Excel/Google Sheets (SQL is a plus)
• Deep understanding of campaign optimization techniques and performance metrics

Preferred Qualifications:

• Experience managing high-budget campaigns
• Familiarity with retention metrics, LTV, and cohort analysis
• Prior experience in fast-paced startup environments

Job Type: Full-time

Pay: ₹17,865.08 - ₹30,000.00 per month

Work Location: Remote