Manager - D2C Growth (Website Sales)

Key Responsibilities:

1. Build Owned Acquisition Engines (Primary KPI)

• Scale SEO-led traffic (content, programmatic pages, authority building)
• Build high-conversion landing page ecosystems
• Build high-intent content funnels (blogs, landing pages, diagnosis tools)
• Launch quizzes / oral health assessments → product recommendations
• Create authority in oral care science, not generic FMCG content
• Drive organic social + content distribution
• Build and scale a profitable, defensible D2C revenue engine driven entirely by owned, organic, partnership-led, and community-driven channels—with zero dependency on Meta, Google, Amazon, Flipkart & any other marketplace.

2. Community-Led Growth & Commerce Build and monetize communities on:

• WhatsApp
• Telegram Launch closed user groups, expert-led communities, and cohorts
• Drive engagement → trust → conversion loops

3. Influencer & Creator Commerce (Non-Ad Driven)

• Build a performance-driven creator network (micro + niche experts)
• Structure rev-share models (no upfront spends)
• Enable creators with content, funnels, and tracking infra

4. CRM & Lifecycle Growth (Core Engine) Own full funnel retention using CRM + marketing automation platform

• Klaviyo • MoEngage etc.

Build:

• Email, SMS, WhatsApp automation
• Repeat purchase journeys
• Subscription & membership programs
• Improve LTV, repeat rate, and cohort performance

5. Partnerships & Offline-to-Online Growth Build partnerships with:

• Clinics, professionals, and experts (relevant to category)
• Content platforms and publishers
• Communities and institutions Convert offline trust → online D2C sales

6. Conversion Rate Optimization (CRO) Own website funnel end-to-end Optimize:

• Landing pages
• Product pages
• Checkout flows Run continuous A/B testing on:
• Messaging
• Offers
• Bundling
• UX 7. Build Compounding Growth Loops
• Referral programs (customer → customer acquisition)
• UGC flywheels (content → distribution → trust)
• Community → content → commerce loops • Subscription and habit-forming models

8. Revenue & Unit Economics Ownership Own D2C P&L (excluding paid ads & marketplaces)

Drive:

• CAC (near-zero or organic)
• LTV growth
• Contribution margin Ensure sustainable, profitable scaling Channels in Scope (Only These)
• SEO & content ecosystems
• Email / SMS / WhatsApp CRM
• Organic social
• Influencer / affiliate (performance-based)
• Community commerce (WhatsApp, Telegram)
• Partnerships & offline-to-online
• Direct traffic & brand-led acquisition Must-Have Experience
• Proven track record of scaling D2C without paid ads or marketplaces
• Built organic or low-CAC growth engines
• Strong expertise in:

✓ SEO & content-led growth

✓ CRM & lifecycle marketing

✓ Conversion optimization

• Deep understanding of consumer behaviour & retention

Pay: ₹700,000.00 - ₹1,200,000.00 per year

Benefits:

• Provident Fund

Work Location: In person