CAT 2017 Slot 1 VARC · Question 18
This year alone, more than 8,600 stores could close, according to industry
estimates, many of them the brand -name anchor outlets that real estate developers once stumbled
over themselves to court. Already there have been 5,300 retail closings this year... Sears
Holdings—which owns Kmart—said in March that there's "substantial doubt" it can stay in business
altogether, and will close 300 stores this year. So far this year, nine national retail chains
have filed for bankruptcy.
Local jobs are a major casualty of what analysts are calling,
with only a hint of hyperbole, the retail apocalypse. Since 2002, department stores have lost
448,000 jobs, a 25% decline, while the number of store closures this year is on pace to surpass
the worst depths of the Great Recession. The growth of online retailers, meanwhile, has failed
to offset those losses, with the ecommerce sector adding just 178,000 jobs over the past 15
years. Some of those jobs can be found in the massive distribution centers Amazon has opened
across the country, often not too far from malls the company helped shutter.
But those
are workplaces, not gathering places. The mall is both. And in the 61 years since the first
enclosed one opened in suburban Minneapolis, the shopping mall has been where a huge swath of
middle-class America went for far more than shopping. It was the home of first jobs and blind
dates, the place for family photos and ear piercings, where goths and grandmothers could somehow
walk through the same doors and find something they all liked. Sure, the food was lousy for you
and the oceans of parking lots encouraged car-heavy development, something now scorned by
contemporary planners. But for better or worse, the mall has been America's public square for
the last 60 years.
So what happens when it disappears?
Think of your mall. Or
think of the one you went to as a kid. Think of the perfume clouds in the department stores. The
fountains splashing below the skylights. The cinnamon wafting from the food court. As far back
as ancient Greece, societies have congregated around a central marketplace. In medieval Europe,
they were outside cathedrals. For half of the 20th century and almost 20 years into the new one,
much of America has found their agora on the terrazzo between Orange Julius and Sbarro,
Waldenbooks and the Gap, Sunglass Hut and Hot Topic.
That mall was an ecosystem unto
itself, a combination of community and commercialism peddling everything you needed and
everything you didn't: Magic Eye posters, wind catchers. Air Jordans....
A growing
number of Americans, however, don't see the need to go to any Macy's at all. Our digital lives
are frictionless and ruthlessly efficient, with retail and romance available at a click. Malls
were designed for leisure, abundance, ambling. You parked and planned to spend some time. Today,
much of that time has been given over to busier lives and second jobs and apps that let you
swipe right instead of haunt the food court. ' Malls, says Harvard business professor Leonard
Schlesinger, "were built for patterns of social interaction that increasingly don't exist."
The author describes 'Perfume clouds in the department stores' in order to
- A.evoke memories by painting a picture of malls
- B.describe the smells and sights of mails
- C.emphasise that all brands were available under one roof.
- D.show that malls smelt good because of the various stores and food court.
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